When searching for a local flower shop to do business with, it is always a good idea to check for reviews first. When looking at the shops website there are three types of reviews to look for; 3rd party hosted reviews, copy and paste reviews, and No reviews at all.
3rd party flower shop reviews are the best way to judge the reputation of a business. These reviews are collected by a specialized review company. The company will request only past customers to review the business, this ensures that only actual customers are able to review the business. The flower shop is not able to hide bad reviews because the review company has strict standards on this. These types of reviews are the most trusted and the best indicator of a business’s reputation.
Copy and Paste reviews. This is where the flower shop will take a review from Google Maps, Facebook or a screen shot of an email or text message and post it to their website. You might want to use cation if a website only uses this type of review. This means that the website will hand pick which reviews they want to post. It would not make sense for them to post bad reviews about themselves so of course they will only pick a few of the best reviews.
No reviews. This is just as bad if not worse than copy and past reviews. This means the website is either new or does not have any good reviews to post.
Reviews posted on the flower shops Facebook page should be read with caution. Lately these can only be found on the mobile app. These types of reviews can easily be manipulated by fake accounts or competition trying to sabotage. It is definitely a bad sign if the flower shops Facebook page has the reviews turned off, meaning that they don’t allow people to leave a review and do not show past reviews. Most likely they have had a lot of disappointed customers in the past and they are trying to hide it.
Any person with a Facebook account can leave a review whether a past costumer or not. People can also have many accounts. You may also look at the posts from the flower shop. If there are any or many angry faces this is a really bad sign. Most of the time the flower shop will delete any bad comments, however the angry face should still show up, but you might see the comment if they have not had time.
Facebook also offers “Page Transparency” for each business page. This will show you where in the world the page is managed from, history of name changes and ads being run.
This is another reliable way to judge a local flower shop, although not as good as 3rd party website reviews. Google Maps allows any person with a Google account to leave a review and even pictures of a business or products. This type of review can also be manipulated just like Facebook because people can have multiple Google accounts and do not have to be a customer to leave a review. Bad reviews can be deleted by the owner, but this is not done very easily.
There are a number of different ways that you can search out a flower shop before giving them your money. Hands down 3rd party collected reviews are the best way because these are actual past customers and not easily manipulated. Be sure to look for reviews around holidays like Valentine’s Day and Mother’s Day to see how the flower shop performed under pressure. On a scale of 1-5, a flower shop with an average rating of 4 or less should be used with caution as they are not likely to perform well.